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S 3 E 16 The Chicken and the Egg Cross the road

Cubby Broccoli (He got his nickname from a mobster)

[Worth noting that upon inspection, Cubby was a bit of a fabulist. Howard Hughes enters the story, so does his father's competing story about how he got his nickname (from a comic character) as well as disputes as to whether the family had quite as much in the way of resources as one might guess. Hollywood!]

And yes, the LA Times says that the legend about the vegetable might be true.

Susan Blackmore on memetics